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diff --git a/msg/talk/dashboard.mkd b/msg/talk/dashboard.mkd
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--- a/msg/talk/dashboard.mkd
+++ b/msg/talk/dashboard.mkd
@@ -10,6 +10,7 @@
* Enhancing data
* Feeding Dashboards
* Personalizing your dashboard
+ * Challenges
# Background - Custom tools or open standards tools
@@ -38,7 +39,7 @@
* Articles (blogs, reports, news columns, ...)
* Activities (tweets, presence hints, ...)
* Media (audio/vide recordings, slide compositions, sketches, ...)
- * Agents (persons, organisations, ..., crowds?)
+ * Agents (persons, organisations, ..., robots, crowds?)
# Data - Sources
@@ -87,6 +88,21 @@ Reasons why something should appear at "top of the iceberg".
# Personalizing your dashboard
+# Challenges - technical
+
+ * Channel into closed data silos (not just get data out!)
+ * Channel into local data (without loosing privacy!)
+ * Require least possible tagging (harvest enough automated)
+ * Reason clever enough on harvested semantics (avoid silly suggestions!)
+ * Build robust code (not fall into the LAMP or mockup traps)
+
+# Challenges - perception
+
+ * Closed tools "feel" better (why switch?)
+ * Closed data silos "feel" supportive (why avoid them?)
+ * Dashboard "feels" boring (populism is a powerful drug!)
+ * I "feel" innovative on my own (why share excessively?)
+
# The End - Use the source, Luke
* Me: <dr@jones.dk>