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 [[!meta date="2011-03-08"]]
 [[!tag project debian]]
 
-The [FreedomBox][] is a project to develop a tiny box usable by ordinary
-humans without special computer knowledge, to help gain
-independence from the disturbing centralization of internet services.
+[FreedomBox][] is a project to develop a tiny box
+usable by ordinary humans without special computer knowledge,
+to help gain independence
+from the disturbing centralization of internet services.
+
+Skilled computer enthusiasts (geeks) have evolved a set of
+common practices to stay in control of their personal privacy when online.
+Unfortunately those practices often involve setting up complex systems
+and interacting with text consoles.
+
+Aim of FreedomBox is to provide those same
+well-tested privacy-protecting practices for ordinary humans.
+
+The physical box is (or will be) like an internet gateway or wifi router
+but with three distinguishing features:
+
+ * Easy and intuitive to setup and personalize for non-geeks
+ * Offers routines to help you protect your privacy
+ * Offers routines to let you help others in need of privacy
+
+"Privacy" is related to "secrecy" but not the same:
+Privacy is having control of your own information,
+deciding for yourself when you want to e.g. close the curtains
+or the door to your bathroom.
 
 I am [[involved|year]] in the project, treating it as a [Debian Pure Blend][].
 
 January 2011 I gave an [interview][] about my involvement.
-
+I have since given talks on the subject at meetings and conferences
+in [[Brussels|epfsug2]], [[Århus|kp]], [[Gothenburg|fscons]],
+and [[Berlin|linuxtag]].
 
 [FreedomBox]: http://wiki.debian.org/FreedomBox
   "the FreedomBox - Debian wiki page"